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Post by juthi52943 on Dec 20, 2023 8:57:41 GMT
Sounds also allow you to make an immediate connection with a product or brand, incredibly increasing awareness. In this article we analyze colors and how they affect moods, influencing the purchasing habits of your customers. The study of colours, and their combinations, is a fundamental marketing activity for the creation of an e-commerce. Color psychology consists of the study and application of the use of colors to influence the decision-making process, in order to improve the conversion rate of e-commerce. In around 90% of cases, color plays a fundamental role in the purchase, unconsciously influencing people's perception. To capture your customer's attention, and for the consequent success of e-commerce, a color strategy is therefore Job Function Email List essential. of a hypothetical buyer the most? Color psychology is not an exact science. It depends on a person's culture and the context with which the color is presented. For example, Japanese culture associates yellow with courage. While in Western culture it is often linked to danger, particularly if associated with black, in fact it is used in traffic lights and warning signs to indicate the need for caution. However, if you change the context, yellow can be a very cheerful color that expresses hope, summer, life, optimism, joy, energy, happiness. Context and association with other colors can provide additional or different meaning to colors, making them more or less attractive. How do colors influence e-commerce marketing.
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