Post by account_disabled on Nov 27, 2023 5:03:56 GMT
Almost half of all Google searches are local (Safari Digital). This means that visibility on Google Maps is a significant element of SEO strategy , especially for service and stationary businesses. To effectively support the promotion of your company on the Internet, you should ensure the positioning of your business card in Google My Business. In this article we explain how to do it and why it is worth it. CONTENTS: Is it worth creating a Google business card? What is Google business card positioning? Configuring your Google business card step by step Google Company Profile Manager A few final words Is it worth creating a Google business card? A Google business card is essential if you want to acquire local customers. Businesses such as flower shops, restaurants, hairdressing salons and car repair shops generate traffic to their websites mainly through location-related queries.
Failure to optimize in this respect is a big loss for the company. Why is simple positioning not Special Database enough? Results from Google Maps take up most of the SERP page in the desktop version. Google Snack Pack, which consists of only three companies, is the first thing that catches the user's eye. So there is a good chance that he won't even look at the results below (i.e. those not from Google My Business) - especially if he finds something interesting in Google Snack Pack. Local search results Source:This is even more important in mobile search results. Here, Google My Business listings usually take up the entire screen. This is even more important because most local searches come from mobile devices. Businesses nearby - local search results Source: Creating and optimizing a company's business card is a way to increase the effectiveness of local marketing. What exactly can you gain? You will increase your chances of acquiring new customers. A Google My Business card displayed in Google Snack Pack distinguishes your company from the competition, and therefore increases the chance of acquiring new customers every day. This, in turn, naturally translates into higher profits for the company. According to data from AWE (Australian Web Experts), 93% of consumers search Google Maps to find a local business.
You will present your recipients with the most important information about your company. Using an optimized and refined company profile on Google Maps, you will present your recipients with the most important information about your business in a clear, attractive form. You decide what information will be there. Thanks to this, search engine users will obtain a telephone number, address, opening hours and other important data without visiting the website. According to The Media Captain, as many as 64% of consumers use Google business cards to search for contact information. You will overtake large companies. Undoubtedly, one of the greatest advantages of a company's presence on Google Maps is the ability to overtake market leaders with a small financial outlay. A business card is an opportunity for small and medium-sized companies that do not have a huge budget and do not stand a chance against large enterprises in the ranking of ordinary organic results. You will make it easier for your customers to contact and get to your company. By using your company's business card on Google, you will make it easier for your potential customers not only to contact you by phone or e-mail, but also to get to your headquarters. On the right side of each result there is an icon with the caption Route . Just click on it and Google will calculate the best route.
Failure to optimize in this respect is a big loss for the company. Why is simple positioning not Special Database enough? Results from Google Maps take up most of the SERP page in the desktop version. Google Snack Pack, which consists of only three companies, is the first thing that catches the user's eye. So there is a good chance that he won't even look at the results below (i.e. those not from Google My Business) - especially if he finds something interesting in Google Snack Pack. Local search results Source:This is even more important in mobile search results. Here, Google My Business listings usually take up the entire screen. This is even more important because most local searches come from mobile devices. Businesses nearby - local search results Source: Creating and optimizing a company's business card is a way to increase the effectiveness of local marketing. What exactly can you gain? You will increase your chances of acquiring new customers. A Google My Business card displayed in Google Snack Pack distinguishes your company from the competition, and therefore increases the chance of acquiring new customers every day. This, in turn, naturally translates into higher profits for the company. According to data from AWE (Australian Web Experts), 93% of consumers search Google Maps to find a local business.
You will present your recipients with the most important information about your company. Using an optimized and refined company profile on Google Maps, you will present your recipients with the most important information about your business in a clear, attractive form. You decide what information will be there. Thanks to this, search engine users will obtain a telephone number, address, opening hours and other important data without visiting the website. According to The Media Captain, as many as 64% of consumers use Google business cards to search for contact information. You will overtake large companies. Undoubtedly, one of the greatest advantages of a company's presence on Google Maps is the ability to overtake market leaders with a small financial outlay. A business card is an opportunity for small and medium-sized companies that do not have a huge budget and do not stand a chance against large enterprises in the ranking of ordinary organic results. You will make it easier for your customers to contact and get to your company. By using your company's business card on Google, you will make it easier for your potential customers not only to contact you by phone or e-mail, but also to get to your headquarters. On the right side of each result there is an icon with the caption Route . Just click on it and Google will calculate the best route.