Post by account_disabled on Sept 12, 2023 10:00:08 GMT
You will have already heard about Google's property promotion ads , dedicated to hoteliers who want to gain visibility towards an audience who is searching for accommodation in a specific city or area, but who has not yet identified exactly the hotel they would like reserve. On March 24, Google announced the global availability of this type of advertising campaign and a new management method. Let's see together what it is.
What changes
In reality, these adverts have already been introduced for Phone Number List about a year. In fact, you will have already noticed for some time the presence of advertisements for some structures displayed in the first search results by geographical location. But then what changes? Before this launch, activating these types of ads required a fairly long process, requiring several days and obtaining authorization through a white list. For a few days now, advertisers have been able to activate and configure offers for the promotion of properties via the Google Ads interface.
Where adverts are shown
In the planning phase of his trip, a tourist can type the keywords "hotel+[city]" and the famous Google Map multi pack will appear among the first entries , i.e. a package of 4 hotels, with descriptions, images and maps. As you can see for example in the following image, if we search for "hotel florence" on the Google search engine, an organic result is offered :
If you then click on it, the Google Travel interface will open, where you can view the hotels in the area. Among the first two results of this interface, the so-called Property Promotion Ads will be inserted , marked with the term "Ad". In the example below you can see an advertisement activated by the property and one published by the Booking.com OTA.
Benefits
As highlighted by Google , the properties will benefit from great visibility, precisely when a traveler is deciding which hotel to stay in the area. For hotel chains it will also be possible to choose which property to highlight. Another advantage is that in the case of Cost per Click methodology, the cost of advertising will be counted only when the user is redirected to the facility's website. This type of advertising aims to create brand awareness , therefore it acts on the middle part of the conversion funnel and may not directly and immediately lead to bookings.
What changes
In reality, these adverts have already been introduced for Phone Number List about a year. In fact, you will have already noticed for some time the presence of advertisements for some structures displayed in the first search results by geographical location. But then what changes? Before this launch, activating these types of ads required a fairly long process, requiring several days and obtaining authorization through a white list. For a few days now, advertisers have been able to activate and configure offers for the promotion of properties via the Google Ads interface.
Where adverts are shown
In the planning phase of his trip, a tourist can type the keywords "hotel+[city]" and the famous Google Map multi pack will appear among the first entries , i.e. a package of 4 hotels, with descriptions, images and maps. As you can see for example in the following image, if we search for "hotel florence" on the Google search engine, an organic result is offered :
If you then click on it, the Google Travel interface will open, where you can view the hotels in the area. Among the first two results of this interface, the so-called Property Promotion Ads will be inserted , marked with the term "Ad". In the example below you can see an advertisement activated by the property and one published by the Booking.com OTA.
Benefits
As highlighted by Google , the properties will benefit from great visibility, precisely when a traveler is deciding which hotel to stay in the area. For hotel chains it will also be possible to choose which property to highlight. Another advantage is that in the case of Cost per Click methodology, the cost of advertising will be counted only when the user is redirected to the facility's website. This type of advertising aims to create brand awareness , therefore it acts on the middle part of the conversion funnel and may not directly and immediately lead to bookings.